Lead Engine v2.0
Lead Engine v2.0 is designed to deliver qualified leads – with automation and technology at its core.
The Lead Engine v2.0 is built on a number of core components, processes and tools to deliver effective lead generation.
Each Lead Engine is configured specifically to each client.
Campaigns deliver qualified and profitable leads through a mixture of the core components and ongoing testing and optimisation to bring down the cost per lead (CPL).
“When people visit your website for the the first time they are in information gathering mode.”
People have a very short attention span and it’s unlikely they’ll buy from you the first time they visit your website.
Therefore, all your marketing activities need to deliver a Direct Response.
The best approach is to understand who they are by capturing a name and email address in exchange for something that will add value to them.
Everyone loves a freebie…
What is your customer really worth to you?
The business that can spend the most to buy a customer will win all day long.
For effective lead generation, it is vitally important to understand the customer life time value (Basically, however much is the customer worth to a business whilst they are on the books.)
With this figure (with an understanding of your marketing and traffic costs), you’ll be able to identify what you should be paying per lead – which is a key factor in your Lead Engine v2.0 implementation.
25th May 2018
All businesses will be required to become GDPR compliant by the 25th May 2018. Fines of up to 4% of global annual turnover could be issues by the ICO for non-compliance.
Lead Engine v2.0 is fully GDPR compliant. The engine works on permission based marketing principals ensuring qualified leads are generated transparently and fairly. Getting specific consent is just one key element to GDPR compliance.