Thought Instagram was just for selfies and influencer-paid promotions? Think again. Instagram can work for financial advisors, just like you! Getting the hang of using Instagram as a powerful marketing tool won’t be easy. But with a little bit of preparation and thoughtful execution, Instagram can become one of your favourite business marketing tools. Read on below to learn how …
Content ideas for Financial Advisors (who hate writing)
Did you know that 47% of internet users read blogs every day? And that 91% of consumers want to see authentic content from brands? I talk about blogging a lot, but these numbers speak for themselves. But, while blog writing can be a great way to produce content and connect with clients and prospects, it’s easier said than done. Many …
Challenges with Lead Generation for Financial Advisors
There are so many confusions to sort out when dealing with financial advisers. People have been misled into poor financial decisions, while others don’t know how to find the right financial advice. It requires a lot of trust nowadays for financial advisers to generate and convert leads. Old strategies like networking, buying leads, and word of mouth don’t work so …
My Story: Hitesh Mistry
I’m Hitesh Mistry, I’m the owner of L2W Digital and I’d like to share my story as to how I got started. From a very young age, I’ve always wanted more. Always had the drive to succeed with whatever I was doing. I have the “never say die” attitude. I’m also a big Liverpool Fan (I wanted to be a …
A Financial Advisor Can be for Life, not just Christmas!
I’ve delivered well over 6,000 leads for Financial Services / Financial Advisors over the past 6-12 months and wanted to share my learning and observations. These leads have all come from Facebook, too. Understanding the Customer is key. Really digging deep into:– Who they are– What they are interested in– What are their pain points– What are their desires– Where …
It doesn’t stop with the Lead!
We look at what you should be doing once you’ve received a lead and the mis-conception that getting a lead is a done deal.
How to start promoting your online store with Facebook Ads
We look at how you can start to promote your brand new online store using Facebook ads.
What Facebook Ad formats should I use?
We explore the different Facebook ad formats available and the approach you should take to testing them. Ensure each ad has reached at least 1000 impressions before making a decision to pause it or test it further. If no conversions look at your CPC (Cost Per Click) or your Link CTR. Providing your CPC is less that £1 and your …
What images should I use for my Facebook Ads?
We look at what images and ad formats work best when advertising on Facebook.
How to capture people who have added to cart but didn’t make a purchase
We’ve put a short video together showing how to capture all those people who visited your eCommerce store, added to cart but for what ever reason didn’t make a purchase. Once this custom audience has been setup in Facebook you’ll be able to retarget them with an offer. Ads with a discount of social proof work really well in getting …
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