When it comes to Facebook, most businesses only focus on Facebook Pages and don’t think about Facebook Groups. In Facebook Groups (like ours), like-minded individuals come together on their own to share their common interests, making them a great place to engage with prospects. Here, I look at the benefits of using Facebook Groups for Financial Advisors.
What’s the difference between a Facebook Group and a Page?
Unlike Facebook Pages, Groups allow everyone, from admins to members, to post content freely, meaning that there is more freedom to interact in a Group than on a Page.
With Facebook Groups, there are varying levels of privacy available:
Public Group – A public group is completely open and anyone can view posts within the group without joining. Anyone can also become a member, allowing them to then post.
Closed Group – In a closed group, only members can view and contribute to the content posted within the group. Anyone can search for this type of group and join, but the public will not be able to view the contents without becoming a member.
Secret Group – A secret group is only searchable to those who are already members. Only existing members can add another member. These groups don’t share any information at all with non-members.
What are the main benefits of Facebook Groups?
1. Knowledge Sharing
Within a group, you’ll see all sorts of discussions pertaining to a specific interest. Members can learn and take inspiration from others.
Groups provide an honest and open forum for people to provide feedback on your ideas and services.
It can be hard to grow a Facebook Page organically, but with a group, it’s much easier to engage with your target audience, build trust by providing value, and therefore, grow your group.
I hope that you’ve found this post on the Benefits of using Facebook Groups for Financial Advisors useful.
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