How Financial Advisors can create a strong value proposition

How can you stand out from other financial advisors? The key is to create a strong value proposition and pick words that investors prefer. Here, we look at how financial advisors can create a strong value proposition. What is a value proposition? A value proposition refers to the value a company, or in this case, a financial advisor, promises to …

Facebook Ads for Financial Advisors.

Facebook Ads for Financial Advisors

If you haven’t guessed by now, we’re big on Facebook ads here at L2W Digital. Facebook is also one of the most affordable and effective advertising platforms out there, and offers advisors a great way to grow their prospects list. Here, I look at Facebook Ads for Financial Advisors. Why Facebook? Did you know that Facebook has the highest CTR …

How financial advisors can use LinkedIn messenger effectively

How financial advisors can use LinkedIn messenger effectively

Connecting on LinkedIn with prospects usually isn’t the challenge for financial advisors. Starting conversations is. In this post, I look at how financial advisors can use LinkedIn messenger effectively. Think about personalisation LinkedIn’s biggest purpose is networking. As a financial advisor, you want to make sure that you’re connecting with people relevant to your business or expertise. Show that you’ve …

Financial advisor differentiation

How Financial Advisors can differentiate themselves

When it comes to standing out from the crowd, you must be able to communicate, demonstrate and quantify your value. In this post, we look at how financial advisors can differentiate themselves. Differentiation Criteria There are a number of factors financial advisors can differentiate themselves against. Firstly, advisors can focus on a specific niche or market segment. Or, you can …

How to make Instagram work for you

How to make Instagram work for you

Thought Instagram was just for selfies and influencer-paid promotions? Think again. Instagram can work for financial advisors, just like you! Getting the hang of using Instagram as a powerful marketing tool won’t be easy. But with a little bit of preparation and thoughtful execution, Instagram can become one of your favourite business marketing tools. Read on below to learn how …

Content marketing for financial advisors

Content ideas for Financial Advisors (who hate writing)

Did you know that 47% of internet users read blogs every day? And that 91% of consumers want to see authentic content from brands? I talk about blogging a lot, but these numbers speak for themselves. But, while blog writing can be a great way to produce content and connect with clients and prospects, it’s easier said than done. Many …