How to run a Social Media Campaign at Christmas

It may only be mid-November, but Christmas appears to be in full swing when it comes to marketing campaigns and promotions. Are you thinking of utilising social media to promote your business during this festive period? In this blog, I look at how to run a social media campaign at Christmas. Get noticed Create content that will make your brand …

Common Marketing Challenges faced by Financial Advisors

In the industry you operate within, competition is fierce, and more often that not, your first interaction with a client or a prospect is happening online. Your client makes their first impression of your business within seconds of arriving on your website. You only get one chance to make a first impression, so marketing is now more important than ever. …

How will a Brexit extension affect your business

While you’re most likely sick of hearing about it, it’s important you’re aware of the impacts of Brexit upon your business and the way that you trade. The week, the EU agreed in principle to extend Brexit until 31st January. But how will a Brexit extension affect your business? The current state of Brexit What happens next with Brexit will …

Why your business needs a blog

Blogging. There’s a debate out there as to whether it’s still relevant in today’s heavily social media marketing driven environment. However, whether you’re a small business, or a multinational company, I believe blogging is integral to your online content marketing strategy. In this post, I look at why your business needs a blog. Drive traffic to your website A blog …

Using Facebook to market your business

The number of financial advisors using Facebook to market their services is on the rise. With over 1.4 billion daily users, the platform provides endless opportunities to target specific audiences with your marketing campaigns. You can target people based on location, age or profession amongst other criteria. The best way to use Facebook as a marketing tool is to pay …

How to use your website as a lead generation tool

You want to generate more leads, right? Have you ever wondered how you can use your website as a lead generation tool? It might be easier than you think. Your website should be one of the main focal points of your marketing strategy. To guarantee success, follow these tips: Image is everything Your website is a visual representation of who …

Content Marketing Increases Lead Generation

If you haven’t included content marketing within your lead generation strategy, you’re missing out. Content marketing increases lead generation. Content marketing, the process of creating and distributing a consistent strategy of content that is both valuable and relevant, including blogs and whitepapers, is essentially what brings traffic to your website. If you’re a financial advisor, you can use content marketing …

6 Steps to Lead Generation Success for Financial Advisors

Part of your role as a Financial Advisor is to attract new clients, but how?  With a reported 90% of people never responding to cold calls, it’s time to explore new avenues of lead generation.  Targeted campaigns allow you to reach potential clients in a more authentic, natural way, which makes for a much easier working relationship.  Follow our 6 …

How to write Facebook Ad Copy

Facebook Ads can be an excellent lead generation tool. But to get the right people to click on your ads, you need to make sure your including the right content. In this blog, we look at how to write Facebook Ad copy that will generate leads. Set clear objectives It’s important that the first thing you do when it comes …

Challenges with Lead Generation for Financial Advisors

There are so many confusions to sort out when dealing with financial advisers. People have been misled into poor financial decisions, while others don’t know how to find the right financial advice. It requires a lot of trust nowadays for financial advisers to generate and convert leads.  Old strategies like networking, buying leads, and word of mouth don’t work so …