Communicating with the public can be a time consuming neccessity. Which is why you may be consider using chatbots for your customer service team. Find out more about the use of chatbots in your business.
3 Ways That A Messenger Bot Can Help With Lead Generation
The modern world of social media is vast. This fact is evident to anyone who frequents the internet. A large percentage of the world’s population have a presence online, and this is especially true when we think about Facebook, and it’s Messenger function.
Why Telesales Aren’t Generating the Leads You Want
In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …
Why Retargeting Can Help Lead Customers Back to Your Business
When it comes to online marketing, there are more methods of trying to tempt customers to your brand than many businesses have the time to consider. When it’s time to try and bring old customers or those who have browsed and backed out to return, this can seem even more complicated and confusing. And that’s because retargeting is indeed a …
Top 2018 Marketing Trends for More Sales
2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …
Tools and Tactics for a Successful Lead Generation Campaign
One of the most significant changes in marketing over the last couple of years has come about because of audience expectations. Internet users and consumers, in general, have become much more savvy about marketing, and they know when someone is trying to sell them something. But that isn’t the issue – we all know that businesses and brands want our …
How to Optimise Your PPC Campaigns for the Best Results
Pay Per Click advertising is one of the most popular forms of modern advertising for brands large and small. Over the years, it has shown itself to be a very effective way to bring motivated and targeted traffic towards conversion. PPC has the ability to put ads in front of the right audience – those that are interested in your …
How Marketing Automation Can Save You Money and Man Hours
You may be thinking “…but they cost me money to purchase, why would I when I can do the work myself.” Well, yes, you can. What the tools do is remove the manual work you do, since you don’t have to do it. The tools do the work for you. Read more…
How Can Inbound Marketing Amplify Your Brand?
Inbound marketing isn’t a new concept – it’s been around for a long time. But when done in the right way, you can derive tremendous benefits from it in many different areas of your business. Inbound marketing is particularly useful to small businesses, as it ensures you’re squeezing as much benefit as you can from every penny you spend on …
How we used #BabyShark to generate leads
Everyday in the news and Social Media there will always be something trending. And over the week or so it has been a children’s video called Baby Shark (Click here if you’ve not seen it before). Now Baby Shark has been around for a good few years – however the #BabySharkChallenge has been getting a lot of attention. At L2W …