In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …
When it comes to online marketing, there are more methods of trying to tempt customers to your brand than many businesses have the time to consider. When it’s time to try and bring old customers or those who have browsed and backed out to return, this can seem even more complicated and confusing. And that’s because retargeting is indeed a …
2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …
One of the most significant changes in marketing over the last couple of years has come about because of audience expectations. Internet users and consumers, in general, have become much more savvy about marketing, and they know when someone is trying to sell them something. But that isn’t the issue – we all know that businesses and brands want our …
Pay Per Click advertising is one of the most popular forms of modern advertising for brands large and small. Over the years, it has shown itself to be a very effective way to bring motivated and targeted traffic towards conversion. PPC has the ability to put ads in front of the right audience – those that are interested in your …
You may be thinking “…but they cost me money to purchase, why would I when I can do the work myself.” Well, yes, you can. What the tools do is remove the manual work you do, since you don’t have to do it. The tools do the work for you. Read more…
Inbound marketing isn’t a new concept – it’s been around for a long time. But when done in the right way, you can derive tremendous benefits from it in many different areas of your business. Inbound marketing is particularly useful to small businesses, as it ensures you’re squeezing as much benefit as you can from every penny you spend on …
Everyday in the news and Social Media there will always be something trending. And over the week or so it has been a children’s video called Baby Shark (Click here if you’ve not seen it before). Now Baby Shark has been around for a good few years – however the #BabySharkChallenge has been getting a lot of attention. At L2W …
When you’re running a lead generation campaign, and you’ve got all your ducks in a row, there’s nothing like underwhelming performance to burst your bubble. You might start tearing your hair out, wondering just where things went wrong and why you aren’t seeing the new, primed leads you were expecting. In many cases, the culprit is the landing page. A …
Any business knows the importance of lead generation to drive up paying customers. But are you getting the best results possible for your business marketing activity? Building up trust is essential for converting leads and delivering a return on the digital activities you complete. So, why is trust important in the lead generation process? With any lead generation activity, you’re …
