Why Telesales Aren’t Generating the Leads You Want

In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …

Top 2018 Marketing Trends for More Sales

2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …

Tools and Tactics for a Successful Lead Generation Campaign

One of the most significant changes in marketing over the last couple of years has come about because of audience expectations. Internet users and consumers, in general, have become much more savvy about marketing, and they know when someone is trying to sell them something. But that isn’t the issue – we all know that businesses and brands want our …

Are Your Campaign Landing Pages Letting You Down?

When you’re running a lead generation campaign, and you’ve got all your ducks in a row, there’s nothing like underwhelming performance to burst your bubble. You might start tearing your hair out, wondering just where things went wrong and why you aren’t seeing the new, primed leads you were expecting. In many cases, the culprit is the landing page. A …

Why trust is essential for lead generation and how to build it

Any business knows the importance of lead generation to drive up paying customers. But are you getting the best results possible for your business marketing activity? Building up trust is essential for converting leads and delivering a return on the digital activities you complete. So, why is trust important in the lead generation process? With any lead generation activity, you’re …