How Financial Advisors can gain a competitive advantage

A vast number of changes in the marketplace over recent years has meant that Financial Advisors now face more regulations, more challenges and increasing levels of competition. So how can you gain an edge in a seemingly crowded space? In this post, I look at ‘How Financial Advisors can gain a competitive advantage’. Adopt a digital first approach A lot …

What’s the best way to build a lookalike audience using Facebook Ads?

As a Financial Advisor, you face high levels of competition to generate leads and ultimately, gain new customers. One of the best lead generation tools for Financial Advisors is Facebook Advertising. One way to ensure Facebook Ad campaign success is with lookalike audiences. In this post, I answer a question I’m commonly asked – what’s the best way to build …

What are the benefits of advertising your business on Facebook?

I talk about Facebook advertising a lot, but I know not everyone is convinced about its effectiveness. In this post, I look at ‘What are the benefits of advertising your business on Facebook?’ Reach a mass audience With over 2.45 billion monthly active users, Facebook provides access to a huge audience. What’s more, an average, a person spends almost 2.5 hours daily …

Highlights of a fantastic 2019

As the year draws to a close, I thought it was fitting that I wrote a post on the highlights of a fantastic 2019 for L2W Digital. It’s been an amazing year for us, and that is largely down to the support of our customers. Celebrating our successes in 2019 It’s been a year of successes, including, but not limited …

How to switch off and still run a business at Christmas

While everyone is looking forward to the Christmas break, as a business owner, you might be wondering how to take some time off while still making sure your business ticks over during the festive period.  In this blog, I look at ‘How to switch off and still run a business at Christmas’. It’s important to take a break Everyone needs …

How to make your Facebook Ads 2020 ready

With 2.23 billion users globally and 1.23 million people logging in on a daily basis to check their news feed, there is no denying the lead generation potential of Facebook. The platform provides a huge window of opportunity to communicate with your target audience. Plus, Facebook provides a relatively inexpensive way to advertise. In this blog, I look at how …

Is your website fit for purpose?

Your website is arguably the tool that holds the greatest potential when it comes to lead generation. But is it not generating the results, leads and enquiries that you anticipated? Is your website fit for purpose? Acceptance is the first step – but then what? What do you want your website to deliver? Whether your launching a brand new website …

How to use Instagram to grow your business

A question I’m often asked by clients is ‘how do I use Instagram as a marketing tool?’ If you’re looking to engage with your customers, build an audience, and insert your personality into your business, Instagram is for you. In this blog, I look at how to use Instagram to grow your business. Instagram has over 1 billion monthly users …

5 best apps to help your business run more efficiently

There are so many apps on the market available to business owners to help you to do more in less time. In this blog post, I look at the 5 best apps to help your business run more efficiently and make being ‘the boss’ seem like a walk in the park. Trello Trello makes managing projects much easier. It allows …

How to run a Social Media Campaign at Christmas

It may only be mid-November, but Christmas appears to be in full swing when it comes to marketing campaigns and promotions. Are you thinking of utilising social media to promote your business during this festive period? In this blog, I look at how to run a social media campaign at Christmas. Get noticed Create content that will make your brand …