Inbound marketing isn’t a new concept – it’s been around for a long time. But when done in the right way, you can derive tremendous benefits from it in many different areas of your business. Inbound marketing is particularly useful to small businesses, as it ensures you’re squeezing as much benefit as you can from every penny you spend on …
Everyday in the news and Social Media there will always be something trending. And over the week or so it has been a children’s video called Baby Shark (Click here if you’ve not seen it before). Now Baby Shark has been around for a good few years – however the #BabySharkChallenge has been getting a lot of attention. At L2W …
When you’re running a lead generation campaign, and you’ve got all your ducks in a row, there’s nothing like underwhelming performance to burst your bubble. You might start tearing your hair out, wondering just where things went wrong and why you aren’t seeing the new, primed leads you were expecting. In many cases, the culprit is the landing page. A …
Any business knows the importance of lead generation to drive up paying customers. But are you getting the best results possible for your business marketing activity? Building up trust is essential for converting leads and delivering a return on the digital activities you complete. So, why is trust important in the lead generation process? With any lead generation activity, you’re …
Generating leads is no small task for a business. And once you get potential customers to your website you’re faced with the challenge of converting them into sales. If it’s an area that you’re looking to boost, we’ve got ten ways you can draw customers into exploring your site and then making a purchase. Focus your marketing on problem solving …
The 10 Things Successful People Do Every Morning: # 10. Rise and Shine “Opportunities are like sunrises. If you wait too long, you miss them.” – William Arthur Ward # 9. Exercise “To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear.” – Buddha # 8. Adopting …
I strongly believe that in order to achieve your targets and goals, you can’t do it alone. In some cases working alone may get the job done faster, however in my opinion I can assure you it’s not always the case and the quality of the final output will always be better when working with others. Think about every athlete …
We all have heard of Facebook (socially) and the power it can bring to your business is tremendous. After using Facebook ads for a number of years (through lots of testing and trial & error), I’ve learned how to setup Facebook Ads properly to promote your eBook and the steps required below. Before you create your first ad, ensure you …
