I talk about Facebook advertising a lot, but I know not everyone is convinced about its effectiveness. In this post, I look at ‘What are the benefits of advertising your business on Facebook?’ Reach a mass audience With over 2.45 billion monthly active users, Facebook provides access to a huge audience. What’s more, an average, a person spends almost 2.5 hours daily …

As the year draws to a close, I thought it was fitting that I wrote a post on the highlights of a fantastic 2019 for L2W Digital. It’s been an amazing year for us, and that is largely down to the support of our customers. Celebrating our successes in 2019 It’s been a year of successes, including, but not limited …

While everyone is looking forward to the Christmas break, as a business owner, you might be wondering how to take some time off while still making sure your business ticks over during the festive period.  In this blog, I look at ‘How to switch off and still run a business at Christmas’. It’s important to take a break Everyone needs …

With 2.23 billion users globally and 1.23 million people logging in on a daily basis to check their news feed, there is no denying the lead generation potential of Facebook. The platform provides a huge window of opportunity to communicate with your target audience. Plus, Facebook provides a relatively inexpensive way to advertise. In this blog, I look at how …

Your website is arguably the tool that holds the greatest potential when it comes to lead generation. But is it not generating the results, leads and enquiries that you anticipated? Is your website fit for purpose? Acceptance is the first step – but then what? What do you want your website to deliver? Whether your launching a brand new website …

A question I’m often asked by clients is ‘how do I use Instagram as a marketing tool?’ If you’re looking to engage with your customers, build an audience, and insert your personality into your business, Instagram is for you. In this blog, I look at how to use Instagram to grow your business. Instagram has over 1 billion monthly users …

There are so many apps on the market available to business owners to help you to do more in less time. In this blog post, I look at the 5 best apps to help your business run more efficiently and make being ‘the boss’ seem like a walk in the park. Trello Trello makes managing projects much easier. It allows …

It may only be mid-November, but Christmas appears to be in full swing when it comes to marketing campaigns and promotions. Are you thinking of utilising social media to promote your business during this festive period? In this blog, I look at how to run a social media campaign at Christmas. Get noticed Create content that will make your brand …

In the industry you operate within, competition is fierce, and more often that not, your first interaction with a client or a prospect is happening online. Your client makes their first impression of your business within seconds of arriving on your website. You only get one chance to make a first impression, so marketing is now more important than ever. …

While you’re most likely sick of hearing about it, it’s important you’re aware of the impacts of Brexit upon your business and the way that you trade. The week, the EU agreed in principle to extend Brexit until 31st January. But how will a Brexit extension affect your business? The current state of Brexit What happens next with Brexit will …