In the industry you operate within, competition is fierce, and more often that not, your first interaction with a client or a prospect is happening online. Your client makes their first impression of your business within seconds of arriving on your website. You only get one chance to make a first impression, so marketing is now more important than ever. …

While you’re most likely sick of hearing about it, it’s important you’re aware of the impacts of Brexit upon your business and the way that you trade. The week, the EU agreed in principle to extend Brexit until 31st January. But how will a Brexit extension affect your business? The current state of Brexit What happens next with Brexit will …

Blogging. There’s a debate out there as to whether it’s still relevant in today’s heavily social media marketing driven environment. However, whether you’re a small business, or a multinational company, I believe blogging is integral to your online content marketing strategy. In this post, I look at why your business needs a blog. Drive traffic to your website A blog …

The number of financial advisors using Facebook to market their services is on the rise. With over 1.4 billion daily users, the platform provides endless opportunities to target specific audiences with your marketing campaigns. You can target people based on location, age or profession amongst other criteria. The best way to use Facebook as a marketing tool is to pay …

You want to generate more leads, right? Have you ever wondered how you can use your website as a lead generation tool? It might be easier than you think. Your website should be one of the main focal points of your marketing strategy. To guarantee success, follow these tips: Image is everything Your website is a visual representation of who …

If you haven’t included content marketing within your lead generation strategy, you’re missing out. Content marketing increases lead generation. Content marketing, the process of creating and distributing a consistent strategy of content that is both valuable and relevant, including blogs and whitepapers, is essentially what brings traffic to your website. If you’re a financial advisor, you can use content marketing …

Part of your role as a Financial Advisor is to attract new clients, but how?  With a reported 90% of people never responding to cold calls, it’s time to explore new avenues of lead generation.  Targeted campaigns allow you to reach potential clients in a more authentic, natural way, which makes for a much easier working relationship.  Follow our 6 …

Facebook Ads can be an excellent lead generation tool. But to get the right people to click on your ads, you need to make sure your including the right content. In this blog, we look at how to write Facebook Ad copy that will generate leads. Set clear objectives It’s important that the first thing you do when it comes …

There are so many confusions to sort out when dealing with financial advisers. People have been misled into poor financial decisions, while others don’t know how to find the right financial advice. It requires a lot of trust nowadays for financial advisers to generate and convert leads.  Old strategies like networking, buying leads, and word of mouth don’t work so …