Below you'll find a list of all posts that have been categorized as “Digital Marketing”
Instagram is one of the top social media platforms in the world — but should financial advisors use Instagram? In short, yes! Instagram makes it easy for a business to find new clients with targeted marketing, gain insights into their audience, and begin building new relationships. Here, we look at how to make Instagram work for Financial Advisors. What should Financial Advisors post on Instagram? Whether it’s static …
LinkedIn Live Events allow users to broadcast live video on their profile, pages, and events. Here, we look at how to use LinkedIn Live for your next webinar. What are LinkedIn events? LinkedIn Events are best used for community building and allow you to bring together a curated audience. You can share your event’s unique URL through your channels, but the …
This year, LinkedIn is introducing some exciting new features, including enhanced video accessibility, improvements to Job Search, content analytics, and scheduling posts. Here, we look at LinkedIn Updates Financial Advisors need to know about. Job Titles Users can choose from a list of standardised titles, making it easier for employers to identify such professionals while these specialists can find positions …
As a financial advisor, you’re likely always on the lookout for new clients. Client generation is tied to the quality of leads you’re generating. More quality leads translate to an increase in clients and ultimately profits. On the blog, I talk about different ways Financial Advisors can generate leads. In this post I’m going to focus on PPC and discuss …
While a value proposition describes how you create value, a USP (unique selling point) makes the case for why you’re the right financial advisor for your target market. Here, I look at Financial Advisors and USPs. What should a good USP do? The USP is typically a one-or two-sentence statement that should accomplish the following: How to use your USP …
Your website’s “Call-To-Action,” or CTA for short, is considered one of the most important parts of your marketing strategy. It is the motivator and the extra nudge that encourages your audience to start an interaction with you and your firm. Whether it means downloading a free offer such as an eBook, or signing up for a newsletter, when done correctly, your …
Google reviews are a great way to boost your SEO and can be an invaluable marketing tool. But they’re not always easy to collect. Here, I look at how financial advisors can get more Google reviews. How to get more Google Reviews It isn’t necessarily easy to attain a Google review; you simply can’t force a client to complete one …
Your website is the digital representation of your business. It’s a window into your vision and brand values that showcases the benefits of the financial services you offer to a potential customer. It’s imperative that your website makes a good first impression. Here, I look at How Financial Advisors can improve their websites for 2023. Focus on Design Your website …
“Retirement planning” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. Facebook offers a unique set of values to financial advisors unlike any other online or offline marketing platform available today. Whether your goal is to fill up your next seminar, distribute your latest …
With the festive season and the New Year fast approaching, we thought it was the perfect time to talk about your marketing plan for 2023. Here, we discuss what will marketing look like for financial advisors in 2023? Helpful content is going to be key In August 2022, Google launched its helpful content update. So, what does this mean for your …
