Below you'll find a list of all posts that have been categorized as “Digital Marketing”
A financial adviser’s success revolves around the connections they make with their clients. Contact strategies are integral to this success as they help you maximise your existing client opportunities, build stronger connections and discover new ones. Here, I look at why financial advisors need a contact strategy. What is a contact strategy? In a nutshell, a contact strategy is a …
A recent study showed that 97% of consumers read online reviews for local businesses. Additionally, 85% of consumers trust online reviews just as much as a personal recommendations. Case studies are persuasive marketing tools that take readers on a journey to how you’ve helped an individual in their financial strategy. They’re invaluable assets that can move those who are on …
If you’re not generating enough new prospective client leads from your website, it’s clearly a problem. In this post, we look at how to improve lead generation through your website. The job of your website Your website should be working for you, not just sitting there looking pretty unless maybe your main focus is client retention. The reality is that …
SEO can be a confusing subject for financial advisors. There is a lot of jargon, multiple moving parts and constant technology updates. Here, I look at SEO for Financial Advisors: the basics and bust some common myths about search engine optimisation. What is SEO? SEO refers to “search engine optimisation”, which is the practice of using certain tactics to improve …
Whatever you are giving away or selling, you have to draw in the attention of your audience. Hooks are there to do exactly that. Here’s an example of how this works.
Chatbots are increasingly coming into use for businesses and their marketing. The more they are used, the more they become and the better their interaction.
We’ve been playing around with the idea of Restaurants and Take aways taking orders using messenger bots. Let us know what you think!
Make use of conversational marketing to bring back the personal touch to your lead generation. Build real relationships with your customers and accelerate your sales process.
Communicating with the public can be a time consuming neccessity. Which is why you may be consider using chatbots for your customer service team. Find out more about the use of chatbots in your business.
In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …
