Top 2018 Marketing Trends for More Sales

2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …

Tools and Tactics for a Successful Lead Generation Campaign

One of the most significant changes in marketing over the last couple of years has come about because of audience expectations. Internet users and consumers, in general, have become much more savvy about marketing, and they know when someone is trying to sell them something. But that isn’t the issue – we all know that businesses and brands want our …

Are Your Campaign Landing Pages Letting You Down?

When you’re running a lead generation campaign, and you’ve got all your ducks in a row, there’s nothing like underwhelming performance to burst your bubble. You might start tearing your hair out, wondering just where things went wrong and why you aren’t seeing the new, primed leads you were expecting. In many cases, the culprit is the landing page. A …

10 ways to draw visitors in and keep them progressing through the sales funnel

Generating leads is no small task for a business. And once you get potential customers to your website you’re faced with the challenge of converting them into sales. If it’s an area that you’re looking to boost, we’ve got ten ways you can draw customers into exploring your site and then making a purchase. Focus your marketing on problem solving …