Why content marketing is important for Financial Advisors

While some may see it as a ‘buzzword’, content marketing is still king, especially within the relm of financial services. In this post, I look at ‘Why content marketing is important for Financial Advisors’. Keep in touch with your clients Content marketing gives you a voice within the marketplace, amongst that of your competitiors. The content that you put out …

How can Financial Advisors attract a new generation of clients?

While you may have a whole host of ‘regular’ clients with whom you have dealt with for many years, it’s always important to keep an eye on the future. Attract the next generation of clients now, and you’ll secure your long-term future. But how can Financial Advisors attract a new generation of clients? Communication The way you communication with the …

The most common marketing problems faced by Financial Advisors

I’ve said it a million times before and I’ll say it again, as a financial advisor, you face fierce levels of competition. To combat this, your marketing activities need to be first class. In this blog post, I look at the most common marketing problems faced by Financial Advisors and how to combat them. Getting people to visit your website …

L2W Digital Named a Top UK Social Media Marketing Company by Clutch

Here at L2W Digital, we know it can be headache to focus on excelling in your sector while also generating meaningful leads to strengthen your pipeline of new business. That’s where we can help! Our sole focus is to help businesses generate more leads and sales using a predictable approach with our Lead Generation System. It’s a proven formula that …

Digital marketing trends in financial services

The financial services sector is changing, and it’s changing quickly. The rise of new technology, including AI and IOT means that customers are now more connected than ever before. They’re also more clued up, and expect a service offering that is personalised to their needs and wants. In this post, I look at digital marketing trends in financial services. Omnichannel …

How can you generate more referals?

As a successful financial advisor, talking to new prospects and clients should always be high on your agenda. Referals are an important part of your business, but asking for them can be difficult. Finding the balance between presenting yourself and your services with an aim to make a sale down the line and being too pushy can be hard. However, referals …

How Financial Advisors can gain a competitive advantage

A vast number of changes in the marketplace over recent years has meant that Financial Advisors now face more regulations, more challenges and increasing levels of competition. So how can you gain an edge in a seemingly crowded space? In this post, I look at ‘How Financial Advisors can gain a competitive advantage’. Adopt a digital first approach A lot …

What’s the best way to build a lookalike audience using Facebook Ads?

As a Financial Advisor, you face high levels of competition to generate leads and ultimately, gain new customers. One of the best lead generation tools for Financial Advisors is Facebook Advertising. One way to ensure Facebook Ad campaign success is with lookalike audiences. In this post, I answer a question I’m commonly asked – what’s the best way to build …

What are the benefits of advertising your business on Facebook?

I talk about Facebook advertising a lot, but I know not everyone is convinced about its effectiveness. In this post, I look at ‘What are the benefits of advertising your business on Facebook?’ Reach a mass audience With over 2.45 billion monthly active users, Facebook provides access to a huge audience. What’s more, an average, a person spends almost 2.5 hours daily …

Highlights of a fantastic 2019

As the year draws to a close, I thought it was fitting that I wrote a post on the highlights of a fantastic 2019 for L2W Digital. It’s been an amazing year for us, and that is largely down to the support of our customers. Celebrating our successes in 2019 It’s been a year of successes, including, but not limited …