Introducing… LinkedIn Outreach

We are happy to share some VERY exciting news with you. Introducing… LinkedIn Outreach as a service. Following successful campaigns with our clients we want to offer this to group members. We will personally research, connect and nurture 25 prospects a day (500 a month) turning them into warm leads. This also includes sharing relevant content on to your news …

Good VS. Bad Financial Advisor Marketing

Does your marketing strengthen your credibility expertise? Or is it possible that what you’re doing is actually damaging your reputation and costing you time, money, and opportunities? In this post, I look at Good VS. Bad Financial Advisor Marketing. Of course, no financial advisors deliberately uses bad marketing tactics. They simply don’t understand the difference between the good and the …

Lead Generation Tips for Financial Advisors

Most financial advisors find it difficult to generate consistent leads. The primary reason for this is that they’re not using the correct strategies. In most cases they are using outdated strategies that are no longer effective. These outdated strategies include telemarketing, direct mail and magazine ads. In this post, I look at Lead Generation Tips for Financial Advisors. Knowing what not …

Lead generation and chatbots

A perfect combination of lead generation and chatbots can flood your business with leads. For this to happen, you need to embrace chatbot lead generation strategies to produce more leads. Selling your services to customers can be hard if you don’t know their interests. Chatbot eases this hard job. A chatbot makes it easy to help you understand your audience. It enables you …

How COVID-19 is impacting lead generation

It seems every few minutes a new COVID-19 update comes to light. Travel bans are preventing B2B meetings with clients and prospects, conferences are getting cancelled, businesses are putting in place plans for the reduced workforce, and remote working for the masses seems like a real possibility. But what about marketing? What does all this mean for your lead generation …

The common marketing challenges faced by financial advisors

The financial services sector is highly competitive. With most first impressions increasingly happening online, digital marketing has never been more important. Research has proven that a prospect makes their first impressions of you within the first few seconds of landing on your website, making your marketing strategy a priorty. In this post, I look at the common marketing challenges faced by financial …

What Facebook Ad formats should I use?

We explore the different Facebook ad formats available and the approach you should take to testing them. Ensure each ad has reached at least 1000 impressions before making a decision to pause it or test it further. If no conversions look at your CPC (Cost Per Click) or your Link CTR.  Providing your CPC is less that £1 and your …