It seems every few minutes a new COVID-19 update comes to light. Travel bans are preventing B2B meetings with clients and prospects, conferences are getting cancelled, businesses are putting in place plans for the reduced workforce, and remote working for the masses seems like a real possibility. But what about marketing? What does all this mean for your lead generation …
The common marketing challenges faced by financial advisors
The financial services sector is highly competitive. With most first impressions increasingly happening online, digital marketing has never been more important. Research has proven that a prospect makes their first impressions of you within the first few seconds of landing on your website, making your marketing strategy a priorty. In this post, I look at the common marketing challenges faced by financial …
Why We Love Hooks (And You Should Too!)
Whatever you are giving away or selling, you have to draw in the attention of your audience. Hooks are there to do exactly that. Here’s an example of how this works.
What Facebook Ad formats should I use?
We explore the different Facebook ad formats available and the approach you should take to testing them. Ensure each ad has reached at least 1000 impressions before making a decision to pause it or test it further. If no conversions look at your CPC (Cost Per Click) or your Link CTR. Providing your CPC is less that £1 and your …
What images should I use for my Facebook Ads?
We look at what images and ad formats work best when advertising on Facebook.
How to take Restaurant Bookings & Take Away orders with a messenger bot
We’ve been playing around with the idea of Restaurants and Take aways taking orders using messenger bots. Let us know what you think!
Conversational Marketing – What Is It, And How Can It Help Your Business?
Make use of conversational marketing to bring back the personal touch to your lead generation. Build real relationships with your customers and accelerate your sales process.
Chatbots – Their Role In Your Business
Communicating with the public can be a time consuming neccessity. Which is why you may be consider using chatbots for your customer service team. Find out more about the use of chatbots in your business.
3 Ways That A Messenger Bot Can Help With Lead Generation
The modern world of social media is vast. This fact is evident to anyone who frequents the internet. A large percentage of the world’s population have a presence online, and this is especially true when we think about Facebook, and it’s Messenger function.
Why Telesales Aren’t Generating the Leads You Want
In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …