In the industry you operate within, competition is fierce, and more often that not, your first interaction with a client or a prospect is happening online. Your client makes their first impression of your business within seconds of arriving on your website. You only get one chance to make a first impression, so marketing is now more important than ever. In this blog, we look at common marketing challenges faced by financial advisors and how to overcome them.
What are the common marketing challenges faced by financial advisors?
Your market place is competitive, and so it can be hard to drive traffic to your website. But how do you overcome this? Create regular, valuable content to boost your websites search engine ranking, and be sure to share this via your social media profiles across all platforms. Plus, if your budget allows, invest in pay per click (PPC) advertising and email marketing to increase the number of people finding your page.
So now you’ve got your content, and people are seeing it, how do you make sure it reaches the right audience? Develop buyer personas for your target audience and be sure that the content you are creating addresses their needs, wants and pain points. Where does your ideal customer spend more of their time – on social media, checking their emails, browsing specific websites? Wherever they are is where you need to be in order to be seen.
Your target audience is seeing your content and visiting your website – congratulations, that’s great! But how to you turn those web visitors into profitable clients? Observe what people are doing when they come to your website through Google Analytics. Now how can you bridge the gap between what they’re doing and what you want them to do? For example, if you want to gather their data before they leave your page, give them a reason to fill out a data capture form. Offer them an incentive.
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