If you haven’t included content marketing within your lead generation strategy, you’re missing out. Content marketing increases lead generation. Content marketing, the process of creating and distributing a consistent strategy of content that is both valuable and relevant, including blogs and whitepapers, is essentially what brings traffic to your website.
If you’re a financial advisor, you can use content marketing to effectively increase lead generation and differentiate yourself from the competition. But how?
Focus on different types of content for different stages of the sales funnel
Different types of content are appropriate for different stages of the sales funnel. At the top of the sales funnel, you need to create content that will build interest and generate awareness. To target your prospect audience, you need to generate content that focuses on data capture, such as newsletter subscriptions, and social media follows. Your prospect audience might not be ready to convert or may be unaware of you, so it’s important to capture their details for a follow up.
At the other end of the sales funnel are the prospects who know what they need and are ready to convert. Content for this audience needs to explain why you are better than your competition.
Use social media as a content marketing tool
Paid for social advertising, such as Facebook ads, is a great way to promote the content you create. These ads will complement your marketing strategy, allow you to reach more people and therefore generate more leads.
Have clear calls to action
As well as making sure that all of your content is of a high quality, you also need to need to make sure that calls to action on your website are clear. Your visitors should be clear of what you want them to do, and the CTA’s should let you’re visitor know what is going to happen when they click on it.
Calls to action should be placed in highly visible areas of your website to maximise conversions. Calls to action should include:
- Read more buttons
- Subscription signups
- Buttons for social media platforms
- Add to cart buttons
When it comes to Lead Generation for Financial Advisors, content marketing plays a crucial role. We hope that you have found this ‘How Content Marketing Increases Lead Generation’ blog useful. If you’re still unsure when it comes to Lead Generation, please do not hesitate to get in touch here.