If you haven’t guessed by now, we’re big on Facebook ads here at L2W Digital. Facebook is also one of the most affordable and effective advertising platforms out there, and offers advisors a great way to grow their prospects list. Here, I look at Facebook Ads for Financial Advisors.
Did you know that Facebook has the highest CTR (click-through rate) on ads posted on any social media platform – even more than Instagram and Audience Network? This means that your ads are much more likely to effectively engage your audience, leading to more leads generated and a greater number of conversions for your business.
Facebook Ads can be easy and cost-effective
Facebook ads are easy to set up and cost-effective. When starting out with Facebook ads, it’s about generating awareness. Someone may not schedule a consultation right away, but you can use ads to expose them to your brand.
Facebook offers a variety of different ad formats
Facebook offers a variety of options for creative, interactive ads. These include images, slideshows, carousels, collections, canvases, videos, gifs, and more. Simple images or blocks of text aren’t engaging, so people will scroll right past it. However, things like brief, fun videos and canvases will draw in a user’s attention and expose them to your brand.
We hope you found this post on Facebook Ads for Financial Advisors useful.
Want to learn more about Facebook advertising? Download our Facebook Ads Blueprint For Financial Services: https://l2wmarketing.typeform.com/to/PifCDP
Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead generation system.
We encourage all members to ask questions, solve problems and provide advice. Join the group here.