As a financial advisor, you may not think branding is important – but a strong brand can be a great way to acquire and retain clients. Here, I look at financial advisors and branding.
Knowing your audience
Branding starts by knowing what clients want, as well as what they respond to. These aren’t always one and the same.
In order to sell yourself effectively, you have to give people what they want, offer something no one else does, and not be afraid to promote yourself.
Make Personal Connections
These days, clients want to work with brands and advisors that offer a personal, human connection. This includes everything from online shopping to service businesses like plumbers and electricians. (And it certainly includes financial advisors, insurance advisors, and family offices.)
People need to feel like they matter, and like they’re being assisted by someone, not something.
Become an Industry Expert
You can no longer sell things to people if you want them to buy. It just doesn’t work like that. Everyone knows that you’re selling some kind of product or service—why else would you be in business?
What they don’t know is why they should choose your company out of all of the options out there. Fortunately, there are things you can do to help sway them to your side of the fence.
Becoming an industry expert is a big way to get people’s attention. Not only does this bolster their confidence in your brand, but it gives them comfort in knowing that you have all of the information and resources that they need.
Be confident in yourself
In this industry, confidence is everything. You can’t tell people that you think you might have the right solution. You have to convince them that you have not just the best solution, but the only solution that they will ever need.
To do this, you must be confident and you must persist. There are going to be more virtual doors slammed in your face before you make your first sale than you can count. Don’t let that discourage you.
Branding yourself can be a challenge, but it can make a real difference to your success.
I hope that you’ve found this post on Financial Advisors and Branding useful.
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