Google Ads are often overlooked by Financial Advisors. However, they can work to improve return on marketing investment. Obviously, I believe Facebook Ads should be a part of your well-rounded marketing strategy, but Google Ads should definitely be in the mix too in order for you to gain warmer prospects and better leads as a financial adviser. In this post, I look at Google Ads for Financial Advisors.
Google Ads are essentially about enabling your audience to come to you rather than you constantly trying to find them. But how can you make sure your Google Ad is set up to maximise conversion?
Target specific Financial Advisor niches
Rather than just pushing out ads to anyone and everyone who is looking for a Financial Advisor, you should really try to get super-specific.
Just targeting everybody who’s looking for financial advice means you will have a lot of competition. Targeting a particular niche will be much more fruitful. When it comes to choosing keywords, think along the lines of “financial adviser for doctors”. The cost per click for these terms is probably much less than a generic term like “financial adviser”.
Plan your spending when it comes to Google Ads
As with any business outlay, you need to think carefully about your budget and the limits you want to set in order to make your campaign cost-effective.
Every business will have a different budget, and it’s important not to get caught up in bidding against your competition for keywords that are out of your reach.
Get those match types correct
Google Ads allows you to set a keyword match type for each keyword that you bid on. This is a big deal when it comes to getting your targeting right and showing your ads to the correct people.
Pay good attention to your match types, as matching incorrectly will lead to your ads potentially popping up in front of the wrong type of audience. And if that happens, you’ll be wasting time, money and, more importantly, lowering your chances of landing those all-important quality leads.
Use lead magnets for Google Ads
Lead magnets can come in several forms – most commonly a downloadable guide containing some really useful information or tips. You offer your lead magnet to your audience in return for their email address. This gives you the ability to follow up with them, rather than them just leaving your website and you having no chance of contact.
Lead magnets create trust and are a really good way of proving to your audience that you are an expert in your field and they should get in contact with you and take some action.
I hope you’ve found this post on Google Ads for Financial Advisors useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
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If you haven’t done so already – Download our Facebook Ads Blueprint For Financial Services: https://l2wmarketing.typeform.com/to/PifCDP