While you may be busy helping clients achieve their long-term financial goals day-to-day, planning for the future of the firm is also an important way to ensure long-term success. Without properly planning ahead, financial advisors can get stuck in the everyday rut that makes it difficult to grow revenue and expand the business over time. In this post, I look at growth strategies for financial advisors.
Carve Out a Niche
Many financial advisory firms provide a broad array of services to their clients in order to address the largest possible market. While this strategy is effective in making just about anyone a potential client, you’re competing with every other financial advisory firm in the market with very little differentiation.
Becoming an expert in a niche market—such as serving retired athletes or the tech community—is often a better approach. By developing domain expertise in a small niche, you’re able to more easily differentiate yourself from others, face less competition, command greater loyalty, and potentially justify higher fees. Find out more about the importance of a niche here.
Build Great Customer Relationships
Referrals from existing clients are one of the best ways for financial advisors to drum up business, but most firms are content delivering standard services and reactively waiting for any referrals.
By going above and beyond expectations, your clients are more likely to become brand ambassadors for your firm and offer up unsolicited introductions. According to several studies, the majority of people trust referrals from people they know, which means that referrals can be a great way to build a client base.
Grow the Firm’s Branding
Many financial advisors working with smaller firms tend to have pretty relaxed rules surrounding branding. For example, a financial advisor with an outdated LinkedIn profile could be sending the wrong message to clients by failing to indicate that they’re working with a given financial advisory firm.
By keeping websites, social media profiles, and other parts of your digital presence up-to-date and consistent, clients can be more confident in the financial advisory firm, its employees and partners. Maintaining an informative blog or posting educational content to media channels like YouTube can also help grow an audience and brand awareness over time.
I hope you’ve found this article on Growth strategies for Financial Advisors useful. If you’re a financial advisor looking for help , please feel free to get in touch here. Myself and my team are more than happy to help.
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