Now we’re in lockdown 3.0, it’s likely most advisors are looking for different ways to connect with their clients. COVID-19 has affected all businesses in some way. In this post, we look at how a blog can help your financial advisor business during COVID-19.
Create more content
When you create useful content, you not only add value to your audience but also pique their interest in your products/services. How?
The COVID-19 outbreak has caused a great deal of uncertainty for everyone, and the vast majority of your clients are likely to have concerns about their future. Try to address your audience’s concerns via your blog posts, so that they will feel reassured and valued. As a result, they are more likely to turn to your products/services whenever the need for the same arises.
Grow as a thought leader
It goes without saying that being a thought leader offers incredible benefits to any entrepreneur, irrespective of the industry. People often follow thought leaders to make informed decisions.
When you share useful content regularly, people will start noticing you. And after some time, if you keep on being consistent and dependable, your blog will turn into a thought leadership vehicle. During this pandemic, you have ample opportunities to create useful content for your audiences to win their respect and trust.
I hope you’ve found this post on How a blog can help your financial advisor business during COVID-19 useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
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