How can financial advisors increase website conversions?

Did you know your website can be a powerful conversion tool? In this post, we look at how can financial advisors increase website conversions?

Check your website speed

First up, to increase conversions, you need to check your website speed.

One of the biggest hindrances to a financial advisor’s website conversion rate is its speed. The slower your site, the lower your conversions are likely to be as users get frustrated with waiting for pages to load. Did you know, for each second that your users need to wait on your website, your conversion rate may be lowered by 0.5% or more?

A simple, quick, and free way to check the speed of your website is to enter your URL into the Google PageSpeed Insights tool. This will give your website a “score” on both desktop and mobile devices and will suggest ways for your developer to improve the speed.

Where is your traffic coming from?

To get conversions on your website, you need people to visit it. More traffic opens up the potential for more conversions. The main aim is to draw in quality traffic.

A good starting point is to analyse your existing traffic; in particular, where they are based in the world and which traffic source they come from – PPC, social media, search engine, etc. The first can be analysed by logging into Google Analytics, navigating to Audience on the left and then Geo -> Location. There, you can see a breakdown of your audience by country and city.

You can find out about traffic source for your financial website by going to Acquisition (on the left), then All Traffic and Channels. This will tell you whether your visitors come mainly from typing in your URL to the browser directly, Google Search, or other sources.

Are your calls to action doing their job?

Calls to action (CTAs) are often buttons on your financial website which invite the user to “do something” – such as fill out a form or to download a resource (e.g. a PDF guide). The wording, positioning, and design of these CTAs on your website will be crucial to your conversion rates, so it is worth investing time and effort into maximising their effectiveness.

Ultimately, your website offers you great opportunities for conversion – if you use it properly!

We hope you have found this post on how can financial advisors increase website conversions? Advisors should consider vlogging useful.

If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.

Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead generation system.

We encourage all members to ask questions, solve problems and provide advice. Join the group here.

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