Inbound marketing isn’t a new concept – it’s been around for a long time. But when done in the right way, you can derive tremendous benefits from it in many different areas of your business.
Inbound marketing is particularly useful to small businesses, as it ensures you’re squeezing as much benefit as you can from every penny you spend on marketing. When you’ve got small budgets and fine margins, this means a great deal. Inbound marketing is about establishing communication between your brand and your customers, fostering a relationship that will ultimately result in more conversions – and that’s something every business wants.
So, let’s dive in and see how inbound marketing could help your brand.
It’s Cost Effective
If your business has focused on outbound marketing, you can make real savings and generate more leads with an inbound marketing approach. And those benefits aren’t something you can ignore.
Smaller businesses can considerably cut their marketing budget – which you can always allocate to other marketing efforts or wherever it’s needed – but still realise a healthy harvest of leads. If you have a restricted budget when it comes to marketing, it pays to put your money to work in a way that still delivers the same benefits but keeps more of it back to spread around the business.
At its core, inbound marketing is about connecting with customers via content, engagement and, ultimately, their satisfaction with your brand at the end of the process.
What this means is that a conversion made via inbound marketing isn’t just a one-time sell – they’re more likely to attach to your brand and come back multiple times. You’ve taken the time to establish trust and a rapport with your customers, and that translates to brand loyalty. The best thing about it is that you just have to keep on doing what you did to capture them in the first place; deliver great content, engage with them and make them feel like you care.
Diversify Your Audience
When you opt for an inbound approach to marketing, you’re opening yourself up to vast swathes of potential new customers.
As a purely online exercise, you can modulate inbound marketing to fit the desires of different audiences. You can mandate – in the finest detail – just who sees your content, and that’s why inbound marketing delivers such a significant return on investment. When you’re appealing to the right audience with the right content, they will respond.
MD of L2W Digital
Lover of all things Digital and Liverpool FC!