How Financial Adivsors can help their clients remain calm during COVID-19

With the recent lockdown extension announcement, it’s likely that a number of your clients may be panicing. It’s natural for everyone to worry about the societal and economic impact of COVID-19 pandemic, especially those who have suffered a severe drop in the value of their investments. In this post, I look at how Financial Adivsors can help their clients remain calm during COVID-19.

You may be receiving a number of ‘crisis’ calls from your clients. This is one of the most vulnerable times for investors, and so it’s important that you use your soft skills to help them to remain calm and make the right decsions at the right times.

Advise your clients against panic selling. Now is not the time to make rash decisions. Withinout playing down the significance of this crisis – and this is what it is – the impact on long-term investment fundamentals is likely to be limited. Take this as opportunity to reach out to your clients and ease their uncertainties.

Being seen as calm and rational has never been more important.

I hope you’ve found this article on How Financial Adivsors can help their clients remain calm during COVID-19. If you’re a financial advisor looking for help , please feel free to get in touch here. Myself and my team are more than happy to help.

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