If you’re not already online, you should be. Now more than ever, in the wake of COVID-19, it is important that you consider adopting a virtual or hybrid approach. Nurturing personal client relationships to form meaningful human connections and provide specialised advice in the digital age is now the expectation. The virtual world can offer more visibility, enhanced customer engagement, and greater efficiency. Embracing technology allows you to concentrate on what’s important, delivering personalized advice in the digital age. In this post, we look at how Financial Advisors can build an online presence.
It’s important to adapt
Transitioning from face-to-face selling to selling online requires a new approach better suited to the demands of new-age buyers who prefer to work through digital channels. This virtual realm can offer more visibility, enhanced customer engagement, and greater technological efficiency.
Trust must be earned and cultivated over time, facilitated by a process that leads people to discover who you are, what you stand for, and why you can be trusted.
In the digital age, building trust starts with creating an online presence, with a high-quality website and active social media engagement. An online presence helps to establish credibility within your target market. Regardless of how much experience an advisor has, having an online presence builds credibility in today’s highly competitive arena.
But that’s only the beginning. While credibility might get you some looks, it’s influence that inspires the level of trust that builds relationships. People tend to be drawn to people of influence. They are more often sought out for information and advice, which is at the core of the trust-building process.
How can advisors adapt?
It should start with an amazing website. The website should be built and optimized with SEO strategies for better ranking in Google Searches. It should be mobile-friendly since that’s where most traffic is coming from nowadays. And it should showcase your specialties and distinction. F
Next, consider Social Media – go where people are spending most of their time. Social media platforms allow you to market your business in a relatively casual way (except for LinkedIn). Rather than using broad market advertisements, social media allows you to target your intended clientele in a much more focused manner.
Other options include email marketing, PPC, and lead generation strategies that can augment your digital marketing campaign. Similarly, relevant content posted on your website, blog, and social media profiles can also drive organic traffic towards your business. Even a proactive approach towards replying to your Google Business Reviews can do wonders for a financial advisor’s business.
We hope that you’ve found this post on How Financial Advisors can build an online presence useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead generation system.
We encourage all members to ask questions, solve problems and provide advice. Join the group here.
If you haven’t done so already – Download our Facebook Ads Blueprint For Financial Services: https://l2wmarketing.typeform.com/to/PifCDP