Google reviews are a great way to boost your SEO and can be an invaluable marketing tool. But they’re not always easy to collect. Here, I look at how financial advisors can get more Google reviews.
How to get more Google Reviews
It isn’t necessarily easy to attain a Google review; you simply can’t force a client to complete one for you. But, that doesn’t mean you should give up. There are a wealth of benefits to building up a profile of Google reviews on Google My Business. Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it. Plus, they help to increase your SEO ranking, and ultimately, increase conversion rates.
How can advisors increase the number of reviews that they are getting?
- Ask for a review at the end of a consultation or meeting
- Make it easy for your clients to leave a review
- Create a short URL to give to customers so they have a one-click path to leave a review
- Link out to your Google reviews page from your website
- Create a Google reviews page on your website
- Include a Google review call to action in your footer
- Run a Google review email campaign
- Ask for reviews on social media
Make Google business reviews a habit
The fact is, consumers trust what other consumers have to say. In fact, many people feel that reviews posted by strangers are just as reliable as personal recommendations. Use that to your advantage. Make a habit of asking your customers to review your business on Google. As long as you make it as easy as possible to do, you are likely to get more Google business reviews showing up on your listing and therefore reaping all of the ranking, reputation, and revenue benefits it has to offer.
We hope that you have found this blog post on How Financial advisors can get more Google Reviews useful. If you’d like advice when it comes to retention strategies, please feel free to contact me or a member of my team here.
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