Your website is the digital representation of your business. It’s a window into your vision and brand values that showcases the benefits of the financial services you offer to a potential customer. It’s imperative that your website makes a good first impression. Here, I look at How Financial Advisors can improve their websites for 2023.
Focus on Design
Your website needs to:
- Look professional
- Be visually appealing
- Be free of clutter
- Be easy to navigate
Fast-Loading and Mobile-Friendly
Make sure your site is mobile-friendly and loading fast.
These factors will also improve your SEO ranking, as they value having the structure of your site in good condition.
Consider your about us page
Make new visitors trust you by telling them who you are, what kind of services you offer, and how you can make their lives better.
Have Visible and Compelling CTAs
Having clear CTA (calls to action) on every page on your site is very important for lead generation.
- What do you want your visitors to do once on your site?
- Do you want them to reach out for a quote?
- Perhaps schedule a consultation?
- Would you prefer them to sign up for your email newsletter so that you can nurture and convert them later?
Think about the next steps you want them to take and create strong CTAs that will turn them into leads.
We hope that you have found this blog post on How Financial Advisors can improve their websites for 2023 useful. If you’d like advice when it comes to retention strategies, please feel free to contact me or a member of my team here.
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We encourage all members to ask questions, solve problems and provide advice. Join the group here.