Thought LinkedIn wasn’t for you? With research showing that 45% of B2B marketers have won customers through LinkedIn, it might be time to think again. In this post, I look at how Financial Advisors can jumpstart LinkedIn lead generation.
How to outshine the competition
Levels of competition on LinkedIn are fierce, so it’s important you stand out from the crowd. Optimize your profile by not only making it search-friendly to the platform but also capable of grabbing the attention of your leads. Use it as an opportunity to showcase your expertise, work results and accomplishments. Don’t be shy about asking clients, colleagues and employers for recommendations and endorsements to give your profile that extra boost.
To ensure that your profile is seen by as many people as possible, it’s crucial to understand how the LinkedIn algorithm works. In short, the best way to rise in the algorithm is to be an active participant on the platform – publish content, comment on posts and react to posts on a regular basis.
Join and particapate in groups. Groups are a fantastic place to connect with others in your space and attract new connections. If nothing else, private Groups allow you to build your authority within your market and learn a thing or two from your competitors.
I hope that you’ve found this blog post on How Financial Advisors can jumpstart LinkedIn lead generation useful.
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