Reviews and testimonials are an essential part of marketing. As well as promoting trust among potential clients,
making current clients feel appreciated and increasing credibility, testimonials can provide valuable feedback that can help you to improve your performance going forward. In this post, we look at how financial advisors can use testimonials on their website.
Sharing Testimonials
Testimonials are not only great for brand awareness and discovery, but they’re also a great tool to use when trying to convert current prospects. But how and where can they be shared?
Use Testimonials On Your Website. This is probably one of the most common places you see businesses displaying customer testimonials. Why? Because once on a company’s homepage, 86 percent of visitors want to see information about the product or service. So, why not start with what existing customers love most about your product?
It’s also a good idea to add a testimonials page to your website and use video testimonials to build trust and credibility.
Social Media – Allow reviews on your social media profiles. Not only will this help boost your visibility, but it will also provide credibility during your prospect’s search.
Testimonials are generally short quotes, making them great for sharing on platforms like Twitter, Instagram, Facebook, and LinkedIn.
Similarly, when you receive positive feedback from your customers directly on the social media platform, engage! Retweet them, feature them on your Instagram and Facebook stories, or create a longer post highlighting them on LinkedIn. Doing so allows you to reach your target audience quickly and encourages engagement with your brand.
Case Studies – Case studies are more detailed accounts of how a business helped a customer, typically including testimonials and other information on the transformation that the customer underwent on their journey.
That being said, they really give you a chance to sell the reader on what life is like before and after your service.
Actually, case studies are great for buyers who are nearing the end of their buying journey as they give a more in-depth look – more reassurance if you will – at the benefits and effects of your service.
While these are just a few of the ways to can utilise testimonials in your marketing strategy right away, I’d encourage you to try others! Use them in advertising, in email marketing campaigns, or even in your sales process. Be creative – the marketing world is your oyster.
We hope you found this post on how Financial Advisors can use testimonials on their website to get more clients useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
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