By incorporating video into their marketing strategy, many financial advisors are increasing awareness, boosting engagement, and creating greater avenues for ROI. It’s not too hard to see why video is so popular these days. For one thing, it’s an easy-to-digest format, and it’s why the world reportedly watches over 1 billion hours of YouTube videos per day. In this post, we look at how financial advisors can use video marketing.
Attract your prospects attention
Including video in your website and social media posts provides a really effective and measurable way to harness your existing and prospective clients’ attention and to keep them engaged. KPI’s might include a certain number of visitors to your website or landing page, a target benchmark for conversions to inquiries, or social followers – it really depends on your overall goals.
Use video to promote your expertise
Promoting your services by video enables you to communicate that you are a specialist, qualified and trustworthy. Client case studies are an ideal place to start. These should showcase authenticity and reinforce your reputation, as prospective clients can put themselves in the shoes of the clients in question. Such videos can also foster an emotional connection with the viewer.
Videos are great for boosting SEO
Your videos go beyond YouTube and will have a real impact on your website SEO. Over the last few years, search engines have been focusing on improving their users’ experiences by providing relevant and valuable results. Combine that context with the growing interest in videos, and we see why search engines now consider videos as highly valuable content.
We hope that you’ve found this post on How Financial Advisors can use Video Marketing useful.
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