Looking to improve your website and increase the number of leads it generates? In this post, we look at how to boost traffic with SEO.
If you’re looking to improve your website’s SEO ranking, there are some simple ways you can enhance your copywriting so your company gets the attention it deserves:
How to boost traffic with SEO: Write Content You Would Want to Read
Don’t forget who you’re writing copy for – your clients and your prospects. By keeping your audience in mind, you naturally write copy that is catered to their unique needs and interests, in turn improving your chances of them locating your article and thoroughly reading it.
How to boost traffic with SEO: Focus on Improving Readability
Think about adding bullet points and headers to make your content easier to skim read and digest. Including popular keywords in your headers can also help improve your SEO as Google ranks them higher than body copy.
How to boost traffic with SEO: Use Keywords Strategically
Many people assume that the more keywords they incorporate within their website content, the better. However, this is no longer true since Google began penalizing sites that “keyword stuff,” as in, use as many keywords as possible without considering the impact on the quality of the content. Before writing your content, do your keyword research while also keeping in mind that you don’t want to have every other word be one. The key is to incorporate them strategically while ensuring your website’s integrity and credibility remains intact.
Think about the Call-To-Action
From scheduling a meeting to requesting more information, a call-to-action, in many ways, can be your most beneficial piece of content as it gives users a next step. Everything you write should have an objective behind it, and adding a call-to-action can help make your content work for you so you receive more value out of the time you have invested in writing it.
I hope you’ve found this post on how to boost traffic with SEO useful.
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