In the wake of COVID-19 and Lockdown 3.0, there’s never been a better time to invest in your online presence. For financial advisors, LinkedIn is a key place to be. In this post, I look at how to create a LinkedIn profile that converts.
LinkedIn is the world’s largest professional network and, to date, has over 675 million active members in around 200 countries.
To bein, strive to create a profile that represents you well, and outlines your unique way of conducting business. Simply saying that you are one of a kind and different than any other financial advisor out there, is not particularly convincing. Try to really focus on that one thing in your personality and expertise that adds true value in the eyes of a potential customer.
What is the greatest thing about LinkedIn? It is the fact that it is both a professional and a social network, therefore, combining the best of both worlds. LinkedIn works the same as any other social media channels where you have to connect with other people.
To grow your business through LinkedIn, it is crucial to learn how to leverage your LinkedIn connections. The majority of financial advisors prefer the approach of building a big network and usually add everybody they meet. This enables you to maximize the potential reach of your marketing efforts on this platform.
Another approach is to build your network by only adding your closest network of partners, loyal customers, or another specific group. This allows you to build more significant relationships with your targeted group.
Regardless of your strategy though, you should always apply some basic principles when connecting with others, such as being genuine and interacting on a more personal level than in your usual business meetings.
I hope you’ve found this post on How to create a LinkedIn Profile that converts useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
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