For financial advisors looking to promote their services during this time, it’s a delicate balancing act between offering support and advice without appearing opportunistic. But, we all need to find a way to stay afloat as we navigate the outbreak of COVID-19 and its impact on markets, businesses and their client base. In this post, I look at how to get your marketing noticed during a pandemic.
It’s more important now than ever that you keep your lines of communication with your customers open. People are turning to social media more and more during isolation, so make sure you’re present and active on all of the relevant channels. Video networking also provides a great way to ‘meet’ clients and prospects.
Adjusting to working from home can be difficult, so may sure you utilise all available tools. File sharing tools such as Google drive and Box are a useful way to exchange documentation remotely and are becoming more and more relevant as life companies accept digital signatures.
Think outside the box
During this time, your target audience is desperate for information and advice, and so there are several strategies you can implement to build your brand during these times. Offer yourself up to the local (and national if relevant) media as a point of advice. And now is definately the time to embrace social media, focusing all messaging on reassurance and opportunity.
Done well, boosting marketing efforts and finding different ways to reach existing and potential clients could create several business opportunities.
But done poorly, it could have lasting negative ramifications and make client acquisition even more difficult.
I hope you’ve found this article on ‘How to get your marketing noticed during a pandemic’ useful. If you’re a financial advisor looking for help , please feel free to get in touch here. Myself and my team are more than happy to help.
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