Instagram is one of the top social media platforms in the world — but should financial advisors use Instagram? In short, yes! Instagram makes it easy for a business to find new clients with targeted marketing, gain insights into their audience, and begin building new relationships. Here, we look at how to make Instagram work for Financial Advisors.
What should Financial Advisors post on Instagram?
Whether it’s static images, carousel images or videos, Instagram is all about the visuals, not the text.
Image-based posts are important. These range from engaging branded images with financial advice to highly polished carousels offering mini-lessons on a certain topic.
Advertising on Instagram
Advertising on Instagram all runs through Facebook. All you’ll need to do is connect your accounts, run your ads through Facebook, and enable them to be delivered on Instagram as well.
What about Instagram stories?
Sharing stories helps to increase trust, build relationships with prospects, and nurture existing client relationships. The more people know about your firm, the more likely they will be to trust your abilities to help them along their financial journey.
I hope that you have found this post on how to make Instagram work for Financial Advisors useful.
If you need help getting started with Instagram, contact myself or a member of my team here.
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We encourage all members to ask questions, solve problems and provide advice. Join the group here.