With 2.23 billion users globally and 1.23 million people logging in on a daily basis to check their news feed, there is no denying the lead generation potential of Facebook. The platform provides a huge window of opportunity to communicate with your target audience. Plus, Facebook provides a relatively inexpensive way to advertise. In this blog, I look at how to make your Facebook Ads 2020 ready.
Introduce video ads
Research shows that video is the best medium by which to get your ads noticed on Facebook, with video based ads receiving on average 20% more clicks that their image only counterparts.
Be clear on who you’re trying to target
Be specific in your targeting. Starting with a narrow audience, broaden it slowly by adding additional interest categories one at at a time.
Use the Facebook Pixel
The Facebook Pixel is essentially a small piece of code that allows you to track conversions, create look a like audiences and retarget people who have visited your website.
Test, test and test again
Every time you add something new to a Facebook campaign, test it against an old variable to measure it’s impact.
Monitor how your Facebook Ads are performing in the Facebook Ads Manager Dashboard. If you notice a campaign isn’t performing well – change something, test it, and see if that drives a positive change. Once you’ve determined the variables that work best, use those as the basis for your campaign.
I hope that you’ve found this ‘How to get your Facebook ads ready for 2020’ blog useful. Don’t forget to download our FREE Facebook Ads Blueprint for Financial Advisors here.
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