How to use your website as a lead generation tool

You want to generate more leads, right? Have you ever wondered how you can use your website as a lead generation tool? It might be easier than you think.

Your website should be one of the main focal points of your marketing strategy. To guarantee success, follow these tips:

Image is everything

Your website is a visual representation of who you are and what you business and brand is about. It’s likely to be the first point of contact for prospects, as they try to learn more about you and your firm.

When it comes to your website, you’ve got once chance to make a good first impression. Be sure that your website looks and feels modern, is highly visual and the content on there is up to date and relevant.

Include data sign ups

One of the best way to get prospects into your sales funnel is via free offers. Provide something of value to visitors, like a whitepaper or an eBook,in turn for their contact information to you. Once you have their contact information, you can begin to convert them.

Your site should present a Call-to-Action (CTA) that explains the offer and then asks the visitor to submit their information. Used effectively, CTAs can be extremely effective conversion tool.

Nurture your prospects

Be sure to nurture your prospects to turn them into profitable leads. Take time to segment them into different groups, and target them with messaging that is relevant to their needs, wants and interests.

Don’t forget about SEO

In order for you to reach your target market and get your website seen, you need to ensure that it is SEO friendly. Be sure your content is keyword rich, your meta tags and titles are up to date, and your on page content is reader friendly. For more about SEO and content, take a look at the blog I wrote on ‘Content Marketing Increases Lead Generation’.

When it comes to Lead Generation for Financial Advisors, your website may be more important that you realise.  We hope that you have found this ‘How to use your website as a lead generation tool’ blog useful. If you’re still unsure when it comes to Lead Generation, please do not hesitate to get in touch here.

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