How to write Facebook Ad Copy

Facebook Ads can be an excellent lead generation tool. But to get the right people to click on your ads, you need to make sure your including the right content. In this blog, we look at how to write Facebook Ad copy that will generate leads.

Set clear objectives

It’s important that the first thing you do when it comes to writing your Facebook Ad copy is set clear objectives. What do you want to accomplish from the ad? Setting these objectives will help to define your ads CTA and establish what you want viewers of the ad to do upon seeing it.

Define your audience

To write Facebook ad copy that’s effective, you’ll need to be clear upon who you’re trying to target. Consider their pain points, problems, objectives and priorities when complying your ad copy.

Think about the format

Consider the format of your ad. How much space does it have for copy?

What’s your hook?

When writing copy for your Facebook ad you need to create a hook for your ad that will catch the viewers attention. Whether this be emotional or educational, this should translate directly to the headline of the ad. Consider your audiences pain points and put the ‘why’ before the ‘what’ in order to offer up the problem before the solution.

Think about objections

Think about the objections your audience may have and fight them within the copy you create, as these objections are what will stop them from clicking on your ad.

Be straight to the point

Focus on the one or two benefits of your product or service that really address your target audiences pain points and shout about these in your Facebook Ad copy. Don’t waffle, be concise and to the point. People will only skim read your ad.

There is no doubt that Facebook Ads are a powerful lead generation tool, but only when set up correctly. We hope that you have found this ‘How to write Facebook Ad Copy’ blog useful. Remember, copy should be short, to the point and relevant!

If you’re still unsure when it comes to Facebook Ad copy, please do not hesitate to get in touch.

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