Is your website fit for purpose?

Your website is arguably the tool that holds the greatest potential when it comes to lead generation. But is it not generating the results, leads and enquiries that you anticipated? Is your website fit for purpose? Acceptance is the first step – but then what?

What do you want your website to deliver?

Whether your launching a brand new website or revamping an existing one, it’s important to define what your objectives are early on. What are your goals? The answer to that question will form the basis to your brief, clearly setting out what you want your website to achieve.

Make it user friendly

It’s important that your website is designed with the user at heart. Identify what their needs and goals are and make it as easy as possible for them to achieve them. Your website also needs to speak to your audience and clearly tell them why you’re better than your competitors.

Focus on lead conversion

Is your website attracting visitors but not converting them into profitable leads? You need to revamp your content. Blogs are a great way to do this. Read my recent post on why your business needs a blog to find out more about blogging.

Does your website work on all devices?

The way your website looks, feels and responds every device, as well as the way it looks and sounds, plays a significant role in the way people perceive your brand as well as it’s ability to persuade and inspire users to take action. This means obtaining more data, more leads, more enquiries and more profitable business.

I hope that you’ve found this ‘Is your website fit for purpose’ blog useful. I’d love to hear about your business and discuss how I can help you to generate more leads. Get in touch here. 

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