Lead Generation Tips for Financial Advisors

Most financial advisors find it difficult to generate consistent leads. The primary reason for this is that they’re not using the correct strategies. In most cases they are using outdated strategies that are no longer effective. These outdated strategies include telemarketing, direct mail and magazine ads. In this post, I look at Lead Generation Tips for Financial Advisors.

Knowing what not to do is just as important as knowing what to do. If you use the wrong strategies your business will not be successful, especially when competitors are employing the correct strategies. That said, the most important error financial advisors make when it comes to lead generation is that they spend too much time on it.

Generating leads is easier than you might think. It’s just a matter of keeping up with today’s most effective maneuvers. Here’s a quick breakdown of 10 highly effective lead generation strategies:

  1. LinkedIn: You can use the network tab to sort and filter contacts and send a simple message (perhaps with an investing or money management tip) to former colleagues and local business leaders. You can use the home tab to contact prospects about their career achievements or to like their content. You can use the advanced tab to use mutual connections to land introductions. 
  2. Word of Mouth: This is expected, and you might think you have no control over it, but if you show current clients that you possess the four Cs — Credible, Caring, Collaborative, Chemistry — your odds of seeing client referrals skyrocket.
  3. Free Reports: Whether it’s through snail mail, email, or any form of communication, everyone is interested in free. If they like what they read and your contact information is available, don’t be shocked if you receive a strong response.
  4. Facebook: This is becoming more and more prevalent, and it will help form and build relationships over time. Financial advisors can also take advantage of Facebook Events, which can be used to notify users of upcoming occasions.

I hope you’ve found this article on ‘Lead Generation Tips for Financial Advisors’ useful. If you’re a financial advisor looking for help , please feel free to get in touch here. Myself and my team are more than happy to help.

Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead generation system.

We encourage all members to ask questions, solve problems and provide advice.  Join the group here.

If you haven’t done so already – Download our Facebook Ads Blueprint For Financial Services: https://l2wmarketing.typeform.com/to/PifCDP

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