This year, LinkedIn is introducing some exciting new features, including enhanced video accessibility, improvements to Job Search, content analytics, and scheduling posts. Here, we look at LinkedIn Updates Financial Advisors need to know about.
Job Titles
Users can choose from a list of standardised titles, making it easier for employers to identify such professionals while these specialists can find positions that actually align with their existing qualifications. For Financial Advisors, this means you will be able to be more targeted with your messaging and paid campaigns on the platform.
Job Search Updates
LinkedIn plans to provide a tailored collection of jobs to casual job hunters who can find them without completing a search order.
Video Accessibility
Videos posted on the platform are currently available only in English. However, LinkedIn will automatically generate captions for all videos uploaded. Before publishing a video, users can add or change captions. On the app, there is an option to switch to high contrast mode to make movies more accessible to people with limited eyesight or visual impairments.
Alt Text Functionality
Advertisers can now include Alt Text or alternative descriptions for images within the Campaign Manager.
Scheduling Posts
Users can schedule their posts and prepare postings in advance. A ‘Schedule’ symbol will be displayed next to the ‘Post’ icon when writing a post. Choose the day and time you would like to share your content by clicking on ‘Schedule’ – thus getting complete control over your content and making changes as you go.
B2B Product Search Updates
Members can discover items that suit their requirements by connecting with community experts and, if required, can make purchases on LinkedIn’s product pages. More than 90,000 B2B items will be easily discoverable with the platform’s search function. To create more individualised experiences, LinkedIn intends to add new category filters while enhancing the relevancy of the product pages. When making judgements about purchasing decisions for their companies, professionals typically have to go through a time-consuming and challenging procedure that involves evaluating product alternatives, gathering client feedback and speaking to sales representatives.
I hope that you have found this post on LinkedIn Updates Financial Advisors need to know about useful.
If you’d like advice when it comes to social media strategies, please feel free to contact me or a member of my team here.
Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead-generation system.
We encourage all members to ask questions, solve problems and provide advice. Join the group here.