Marketing Engine v2.0

Marketing Engine v2.0 is designed to deliver qualified leads, nurture them and turn them into raving fans – with automation and technology at its core.

Lead Generation

Digital Lead Generation

Lead Generation

Getting traffic to your website to generate qualified leads and sales.

Lead Nurturing

Build a Relationship

Lead Nurturing

Building a relationship with all leads with a view to adding value and convert into customers.

Retention

Retain your customers

Retention

Keeping your customers coming back for more & making them raving fans.

Core Components

The Marketing Engine v2.0 is built on a number of core components, processes and tools to deliver effective Digital Marketing.

Each Marketing Engine is configured specifically to each client.

Campaigns deliver qualified and profitable leads through a mixture of the core components and ongoing testing and optimisation to achieve the target Cost Per Acquisition (CPA).


  • Landing Pages
  • Social Media
  • Marketing Automation
  • Email Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC) Advertising
  • Customer Relationship Management (CRM)
  • Conversion Rate Optimisation (CRO)
  • Business Development & Telesales

  • Reward & Loyalty Schemes
  • PR
  • Bespoke Software Development
  • Mobile Application Development
  • Competitions & Surveys
  • Content Marketing
  • Graphic Design
  • Customer Engagement

“When people visit your website for the the first time they are in information gathering mode.”

People have a very short attention span and it’s unlikely they’ll buy from you the first time they visit your website.

Therefore, all your marketing activities need to deliver a Direct Response.

The best approach is to understand who they are by capturing a name and email address in exchange for something that will add value to them.


Everyone loves a freebie…

What is your customer really worth to you?

The business that can spend the most to buy a customer will win all day long.

For effective lead generation, it is vitally important to understand the customer life time value (Basically, however much is the customer worth to a business whilst they are on the books.)

With this figure (with an understanding of your marketing, traffic costs and conversion rate), you’ll be able to identify what you should be paying per lead – which is a key factor in your Marketing Engine v2.0 implementation.


My customer is worth
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How effective is your Digital Marketing?

Effective Digital Marketing is a key component to ensuring business growth. Are you confident that you are maximising your Digital Marketing spend?

Take our short, 2 minute Digital Marketing Quiz to see how effective you are.

Take Quiz