Search engine optimisation (SEO) is constantly evolving, meaning businesses, including Financial Advisors, need to keep up to date on all of the changes in order to stay ahead of the curve. It’s been a while since I’ve spoken to you about SEO, so I thought I’d provide an update on SEO for Financial Advisors in 2022.
The way people are searching is changing
Over the last few years, advances in assistive technology have meant that the way in which people search is changing, and results are more practical. Since the widespread implementation of voice recognition such as Siri to mobile devices and internet software, casual-conversation type of questions are being used more frequently by internet users, meaning keywords now need to be more informal. Think about the types of questions and topics you discuss with your clients and prospects in casual conversation, and include these in your keyword strategy.
Again, due to an increase in the uptake of people using assistive technology such as text-to-speech, putting pictures and videos on content is very beneficial and practical for readers and writers. The pictures and videos contained in web content will also help your article rank and increase search traffic.
Localised SEO Ranks Highly
Local SEO allows you to be found by prospects looking for your services in your area. Setting up local SEO for your business is pretty simple, simply:
- Create a Google My Business Account
- Provide consistent information
- Create local landing pages where the content is optimised for your target area,
I hope that you’ve found this post on SEO for Financial Advisors in 2022 useful.
If you need help getting started with SEO, contact myself or a member of my team here.
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We encourage all members to ask questions, solve problems and provide advice. Join the group here.