Should financial advisors consider Google Ads?

Should Financial Advisors consider Google Ads?

As a financial advisor, you’re likely always on the lookout for new clients. Client generation is tied to the quality of leads you’re generating. More quality leads translate to an increase in clients and ultimately profits. On the blog, I talk about different ways Financial Advisors can generate leads. In this post I’m going to focus on PPC and discuss should financial advisors consider Google Ads?

What are the benefits of Google Ads for Financial Advisors?

Using Google Ads to reach your target audience as a financial advisor is a sure way to rapidly promote your business online. By creating compelling images and text ads, you’ll increase your exposure amongst your target audience.

But once people see your ads, how can you convert them?

Conversion Tracking

Conversion Tracking involves tracking inquiries and calls that come from your websites and ads. It’s a vital piece for business persons who desire to run exceptional and effective campaigns.

Negative Keywords

keep building your list of negative keywords. This strategy helps you keep away searches that are not relevant to your brand.

If you don’t know how to uncover these negative keywords, you’ve got to navigate to the search term report of your campaign dashboard. From the report, you get to see the terms that you appear for and add the terms that are not relevant to your brand to the negative keyword list.

Focus on your bidding strategy

There is an option for updating the bid strategy on the Google Ads recommendation page. It is essential to thoroughly review it to ascertain that it aligns with your business goals.

Think about broad match key terms

Broad-match key terms are appropriate for financial advisors who want to target keywords that may not have been discovered during regular keyword research. It helps to increase campaign click volumes and generate more conversions.

As a general rule of thumb, you should carefully monitor your campaign to eliminate the possibility of increasing searches that are not relevant to your brand. And that’s more likely to happen with broad match keywords. To counteract this, there will be a need to include more negative keywords in your campaign.

I hope that you have found this post on Should Financial Advisors consider Google Ads? useful.

If you’d like advice when it comes to your website or lead generation in general, please feel free to contact me or a member of my team here.

Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead-generation system.

We encourage all members to ask questions, solve problems and provide advice. Join the group here.

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