Social media best practices for Financial Advisors

By now, we all know the power of social media. Its influence is too big to ignore, so rather than fight it, you should embrace the capabilities of social channels to help connect you with your potential customers. In this post, I look at social media best practices for Financial Advisors.

By being on social media, you’re letting your customers know that you exist, you’re open for business, and you’re ready to listen. It’s a tool you need to leverage as a part of your marketing strategy to remain relevant and competitive.

Digital marketing for financial advisors can help increase your brand visibility and boost sales in a fast and cost-effective manner. Social media platforms act as mystical portals through which to channel your enchanting story. Cast your spell and put yourself in front of your ideal clients today. It may sound funky, but the reality is that it works, but only if you actually do it.

When Should You Post On Social Media?

A frequency asked question is, when is the ideal time for financial advisors to be posting social media content? Although there is no universal handbook for posting times, and the algorithms of big platforms continue to change regularly, I still have some advice on how to go about your content scheduling. Here are some general rules of thumb:

The best time for click-throughs is around 1 to 4 p.m.
Wednesday is proven to be the best day to post.
The worst time for click-throughs are weekends between 8 p.m. and 8 a.m.

I’m not saying that you should only post to social media during these times, but as a virtual financial advisor who has been doing this since before mass adoption, these are the best averages to go on.

Your posting schedule will be dependent on your target audience. Say, for instance, you’re a financial advisor who specializes in working with educators. You probably wouldn’t want to follow this advice because your audience will be in school teaching during the “prime times”. So, tailor your approach to your market to maximize exposure and reach. A/B testing is a great way to gauge response rates at different times and on different days. It’s how you find your sweet spot.

The Fundamentals For Social Success

Integrate social media into your overall marketing strategy. Think of social media as an element of, not a replacement for, your other marketing efforts. Start slow. Trying to do too much too fast can be overwhelming. Rome wasn’t built in a day.

Engagement is key. Don’t post your content and then disappear. If people are commenting on your content, then engage with them, thank them, ask them additional questions. Make it a conversation.

Never stop learning from others. What effective financial advisor marketing strategies have you seen lately? What was interesting about their website? What type of updates generated the most interest and engagement? These are the questions you need to be asking yourself to find the most effective solution for yourself.

Set goals for your social efforts – lay out a plan for achieving them and track your progress. Set up automated reminders on your calendar to stay on track with your social ambitions. Be consistent in your messaging and what you post. Once you have set up a pattern for posting you are happy with, stick to it. This forms part of your social identity.

I hope you’ve found this post on Social media best practices for Financial Advisors useful.

If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.

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We encourage all members to ask questions, solve problems and provide advice. Join the group here.

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