Below you'll find a list of all posts that have been tagged as “guide”
In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …
2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …
Pay Per Click advertising is one of the most popular forms of modern advertising for brands large and small. Over the years, it has shown itself to be a very effective way to bring motivated and targeted traffic towards conversion. PPC has the ability to put ads in front of the right audience – those that are interested in your …
You may be thinking “…but they cost me money to purchase, why would I when I can do the work myself.” Well, yes, you can. What the tools do is remove the manual work you do, since you don’t have to do it. The tools do the work for you. Read more…
Inbound marketing isn’t a new concept – it’s been around for a long time. But when done in the right way, you can derive tremendous benefits from it in many different areas of your business. Inbound marketing is particularly useful to small businesses, as it ensures you’re squeezing as much benefit as you can from every penny you spend on …
When you’re running a lead generation campaign, and you’ve got all your ducks in a row, there’s nothing like underwhelming performance to burst your bubble. You might start tearing your hair out, wondering just where things went wrong and why you aren’t seeing the new, primed leads you were expecting. In many cases, the culprit is the landing page. A …
