Below you'll find a list of all posts that have been tagged as “L2W Digital”
SEO can be a confusing subject for financial advisors. There is a lot of jargon, multiple moving parts and constant technology updates. Here, I look at SEO for Financial Advisors: the basics and bust some common myths about search engine optimisation. What is SEO? SEO refers to “search engine optimisation”, which is the practice of using certain tactics to improve …
Chatbots are increasingly coming into use for businesses and their marketing. The more they are used, the more they become and the better their interaction.
In the modern digital age, the concept of telesales can feel a little stale and passé. When you can generate leads in other ways – with a digital lead generation specialist, for example – the return on investment you get from telesales can start to seem insignificant. Some businesses still stand by their commitment to telesales, but there are options …
When it comes to online marketing, there are more methods of trying to tempt customers to your brand than many businesses have the time to consider. When it’s time to try and bring old customers or those who have browsed and backed out to return, this can seem even more complicated and confusing. And that’s because retargeting is indeed a …
2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …
One of the most significant changes in marketing over the last couple of years has come about because of audience expectations. Internet users and consumers, in general, have become much more savvy about marketing, and they know when someone is trying to sell them something. But that isn’t the issue – we all know that businesses and brands want our …
You may be thinking “…but they cost me money to purchase, why would I when I can do the work myself.” Well, yes, you can. What the tools do is remove the manual work you do, since you don’t have to do it. The tools do the work for you. Read more…
