SEO for Financial Advisors in 2022

SEO for Financial Advisors in 2022

Search engine optimisation (SEO) is constantly evolving, meaning businesses, including Financial Advisors, need to keep up to date on all of the changes in order to stay ahead of the curve. It’s been a while since I’ve spoken to you about SEO, so I thought I’d provide an update on SEO for Financial Advisors in 2022. The way people are …

How Facebook Groups can benefit Financial Advisors

Benefits of using Facebook Groups for Financial Advisors

When it comes to Facebook, most businesses only focus on Facebook Pages and don’t think about Facebook Groups. In Facebook Groups (like ours), like-minded individuals come together on their own to share their common interests, making them a great place to engage with prospects. Here, I look at the benefits of using Facebook Groups for Financial Advisors. What’s the difference …

Here, I look at the key things every financial advisor should include in their LinkedIn profile.

The key things every financial advisor should include in their LinkedIn profile

LinkedIn provides an array of opportunities for financial advisors to grow their network, build up their prospect audience, retain current clients and generate leads, especially via messenger. Here, I look at the key things every financial advisor should include in their LinkedIn profile. Think about your headline Creating your own informative headline enhances your searchability. LinkedIn allows you to include …

Facebook Ads for Financial Advisors.

Facebook Ads for Financial Advisors

If you haven’t guessed by now, we’re big on Facebook ads here at L2W Digital. Facebook is also one of the most affordable and effective advertising platforms out there, and offers advisors a great way to grow their prospects list. Here, I look at Facebook Ads for Financial Advisors. Why Facebook? Did you know that Facebook has the highest CTR …

How financial advisors can use LinkedIn messenger effectively

How financial advisors can use LinkedIn messenger effectively

Connecting on LinkedIn with prospects usually isn’t the challenge for financial advisors. Starting conversations is. In this post, I look at how financial advisors can use LinkedIn messenger effectively. Think about personalisation LinkedIn’s biggest purpose is networking. As a financial advisor, you want to make sure that you’re connecting with people relevant to your business or expertise. Show that you’ve …

Content marketing for financial advisors

Content ideas for Financial Advisors (who hate writing)

Did you know that 47% of internet users read blogs every day? And that 91% of consumers want to see authentic content from brands? I talk about blogging a lot, but these numbers speak for themselves. But, while blog writing can be a great way to produce content and connect with clients and prospects, it’s easier said than done. Many …

Why webinar marketing is important for Financial Advisors

Why webinar marketing is important for Financial Advisors

Webinars offer a unique opportunity for any advisor to take their marketing to the next level. In this post, I look at why webinar marketing is important for Financial Advisors. Low cost and convenient With minimal time, effort and costs, advisors can present to dozens or even hundreds of prospects at a time without having to rent a hotel meeting …

how to improve lead generation via your website

How to improve lead generation through your website

If you’re not generating enough new prospective client leads from your website, it’s clearly a problem. In this post, we look at how to improve lead generation through your website. The job of your website Your website should be working for you, not just sitting there looking pretty unless maybe your main focus is client retention. The reality is that …