When it comes to online marketing, there are more methods of trying to tempt customers to your brand than many businesses have the time to consider. When it’s time to try and bring old customers or those who have browsed and backed out to return, this can seem even more complicated and confusing. And that’s because retargeting is indeed a …
Top 2018 Marketing Trends for More Sales
2017 wasn’t a bad year for marketers. We saw lots of innovations in attracting audiences and generating leads. Podcasts became a popular format for disseminating marketing messages – and an effective one, too – and the continuing rise of Instagram saw more and more brands segueing onto the platform and using its unique position to their benefit. But 2018 is …