What are the benefits of advertising your business on Facebook?

I talk about Facebook advertising a lot, but I know not everyone is convinced about its effectiveness. In this post, I look at ‘What are the benefits of advertising your business on Facebook?’

Reach a mass audience

With over 2.45 billion monthly active users, Facebook provides access to a huge audience. What’s more, an average, a person spends almost 2.5 hours daily on social media, with Facebook being their go-to. If your target audience on Facebook, you need to be too.

Robust analytics

Facebook provide advertisers with metrics about weekly reach, post engagement, page likes, and which posts have the best performance. Additionally, users can gain insight in to things like clicks, conversions, and even sales.

Micro-Targeting

With Facebook Ads, you can target based on nterests, behaviors, demographics, age ranges, connections, locations, or languages. Facebooks targeting capabilities go beyond that of any other social platform as they can be layered, meaning your campaigns can be highly focused.

Low cost per click

Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach via Facebook, and they can do so for a low cost.

With the minimal cost you pay to run a Facebook ad and specifically target only the people you want, you’re spending a small amount of money to reach however many people you need to and ultimately make money off of your ad.

I hope that you’ve found this ‘What are the benefits of advertising your business on Facebook?’ blog useful. Don’t forget to download our FREE Facebook Ads Blueprint for Financial Advisors here.

Are you currently running Facebook ads? How are they working for you? I’d love to hear about your business and discuss how I can help you to generate more leads. Get in touch here. 

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