The financial services sector is highly competitive. With most first impressions increasingly happening online, digital marketing has never been more important. Research has proven that a prospect makes their first impressions of you within the first few seconds of landing on your website, making your marketing strategy a priorty. In this post, I look at the common marketing challenges faced by financial advisors.
Getting traffic to your website
There’s no point in investing time and money into a website if noone is going to see it. You need to optimise your content for search engine optimisation (SEO) – so it can be found in searches – and design a promotion strategy to distribute it across different omni channels. Paid advertising, social media marketing and email marketing are just a few ways to maximise the ROI of your content.
Leveraging the correct data
As a financial advisor, you’re likely to have access to large data sets. But to make this data valuable, you need to understand it.
With the aid of artificial intelligence, predictive analytics and marketing personalisation technologies, L2W Digital can show you how to leverage client data to augment your marketing campaigns and increase your ROI.
You’ll be able to gain insights by analysing their online behaviours so you can deliver the most relevant content and offers via paid advertising or a personalised website experience.
Turning your website visitors into profitable leads
Getting traffic is great, but it won’t do you any good if visitors aren’t turning into clients. When you look at your website analytics, you may be surprised to find that you’re losing many visitors that don’t make contact with you and simply leave the site.
Converting your website visitors into clients should not rely on hope. In fact, it’s very much an art and a science. If you want to convert as many of your visitors as possible, then you need to optimise your website for conversions.
Conversion rate optimisation is the process in which you’re increasing the rate that your website visitors are converting. A conversion can be anything from simply viewing a specific page of content, to downloading your company brochure or submitting a contact form request.
I hope you’ve found this article on ‘The common marketing challenges faced by financial advisors’ useful. If you’re a financial advisor looking for help , please feel free to get in touch here. Myself and my team are more than happy to help.
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We encourage all members to ask questions, solve problems and provide advice. Join the group here.
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