Your website is your shop window. Your prospects are currently taking to the internet to search for and find you. Your website must be set up to properly convert prospects who may be visiting you for the first time. In this post, I look at the elements in top converting financial advisor websites.
It caters to a specific target market
You know who your niche is – and your website should reflect that. Establishing your niche before setting out to develop your website is going to drive the tone of voice, messaging, and look and feel. Clearly state on your website who you cater to. Be explicit and direct about your expertise and your target demographic.
It has a calendar link
Including a link to your calendar on your website is a way to book more appointments with prospects. Adding this simple button shows potential clients when you are available. It helps you keep your calendar organized and can alleviate the stress of double and overbookings.
It includes video content
A video on your homepage is usually the first one that prospects and clients will see when they land on your site. Homepage videos I see are typically more brand-centric, polished and sometimes professionally shot and edited. Your homepage is a great place to house a video that showcases who you are, what you do and how you help people.
It’s optimised for SEO
An effective SEO strategy will drive more traffic to your website, which means more leads. Read my post on content here.
I hope that you’ve found this blog post on he elements in top converting financial advisor websites useful.
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