TikTok for Financial Advisors

TikTok’s app is used by nearly a billion users every day, 70% of whom are under 24 years old. With such a large audience, the content people share and watch is incredibly diverse. TikTok isn’t just the place for dance challenges and funny videos: it’s also an incredible tool for bite-sized learning and picking up life skills. As the older half of Gen Z grows up and enters the workforce, they’re interested in personal finance, banking, mortgages, and even investment. We’ve seen a jump in finance content on TikTok, with advisors joining the action. We’re also seeing ‘fin-influencers’ emerge: influencers who focus on personal finance, money management, or investment-themed content. In this post, we look at TikTok for Financial Advisors.

How can TikTok work for Financial Advisors

Gen Z is an audience deeply interested in engaging with financial advice: being digital natives they’re more open to relying on technology for integral services like banking. They also show highlight a strong case for fintech brands to reach Gen Z on TikTok: the network most heavily skewed to a younger demographic. Gen Z is already using TikTok to learn about topics including finance, so why should financial advisors miss out? What’s more, there is a huge 989.3 million views attributed to the #finance hashtag on TikTok and thousands of ‘financial’ series and content that have Gen Z coming back for more. 

The rise of the ‘fin-fluencer’

Influencers are essential to content discovery and promotion on TikTok. They span a diverse range of topics including everything from cooking and beauty to personal finance and investment. For those all-crucial influencer partnerships, there’s a diverse range of finance influencers advisors can choose to work with.

The lesson here? There’s never been a better time for financial advisors to debut on TikTok. Influencer partnerships mean that you can strike the right tone from your very first video – and you can use influencers’ reach to boost your own.

We hope that you have found this post on TikTok for Financial Advisors useful.

If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.

Have you joined our Facebook group? The group is for Financial Advisors and Professionals who want more leads and sales through an effective lead generation system.

We encourage all members to ask questions, solve problems and provide advice. Join the group here: https://www.facebook.com/groups/2056443811320404/?ref=pages_group_cta

If you haven’t done so already – Download our Facebook Ads Blueprint For Financial Services: https://l2wmarketing.typeform.com/to/PifCDP

Leave a Reply

Your email address will not be published.